Launch is where the work starts. We implement measurement, read traffic and conversion numbers, A/B test the message, the headline and the flow, and keep fixing both the landing page and the ads. We run our own media and landing pages with our own ad spend, so we know from practice which changes actually move the numbers.
When ads, landing pages and sites sit with different vendors, nobody can say why the numbers are not moving. One team handles all three.
Keyword planning, ad copy, campaign setup, budget allocation and negative keywords. The same person also improves the landing page the traffic arrives on, so you never end up with ads running well against a weak page.
We design on the assumption that the reader arrived from an ad. The opening addresses the problem that made them search, and conditions and pricing are disclosed early. Measurement is built in from the start.
Corporate sites and owned media. We work with both WordPress and static sites, and hand over in a state your team can update in-house after launch.
We run our own media and landing pages and actually place ads. We have absorbed the losses from what did not work, so our proposals are not theoretical.
The person who built the landing page is the same person watching the ad numbers. Nothing stalls between a production company and an agency.
We operate OEM manufacturing and international trade as our own businesses, so we build messaging with an understanding of products and distribution.
Client work and our own operations are listed separately. They are different in nature, so we keep them apart.
Produced on commission from clients. Published with their permission.
Media that Cross Shore runs as its own business. Not client work.
Landing pages we run with our own ad spend. Not client work. They carry affiliate advertising.
These pages are designed for mobile traffic, so the screenshots below are of the smartphone view.
We ask what is troubling you now and how far you want to go. There is no charge at this stage.
We review any existing site and ad accounts, then present scope and cost. If we think you should not proceed with us, we tell you why.
Planning, design and implementation, including measurement setup.
Ads go live and we watch performance closely in the early period.
We revise both the landing page and the ads based on the numbers. Reports are given as actual figures.
Yes. Even if a production company or agency is already involved, we can take on just one side.
It depends on scope, so we quote individually. Please start with a free consultation.
The right amount depends on the product and the competition. At consultation we estimate a range from expected click costs. If we judge that a small budget is unlikely to work, we say so first.
That is correct — some of the landing pages listed under our own operations contain affiliate advertising. Because they differ in nature from client work, we list client work and our own operations separately on this page. The experience of spending our own advertising budget is itself part of what we offer.
We do not limit industries in general. However, for fields with legal restrictions on products or claims — medical and pharmaceutical, for example — we confirm the details before deciding whether to take the work.
It is fine if you have not started advertising yet. We will work out what to check first.